So as you may have heard through the interwebs RSA and AG8 have teamed up to produce purefold. This fantastic project is the brain child of David Bausola and Tom Himpe who together form AG8. We had a meeting with them yesterday to find out exactly what it was all about and it sounds like it could be something quite brilliant. I would love to spill the beans but it’s top secret. All I can say is that it will make the world a more interesting and empathetic place. Heres the presentation they gave at B-tween 09.
Not only is it an innovative media idea – it also challenges the currently copyright of content by embracing the creative commons attribution sharealike license. You should read up on this as it will become more and more influential. Especially with a new book by lessig in the off. It literally takes transmedia to the next level. #purefold on twitter and join the discussion on friendfeed.
